Color Palette Rule of Design

It’s simple, use three principal colors to drive your design.

Choose 3 colors for your design and use the 60-30-10 rule of design.

• 60% is your main color

• 30% is your secondary color

• 10% is your accent color

Use your accent color, for important content.

Use your accent color 10% of the time on content such as the call-to- action, or key data points. This rule will drive users to view colors subconsciously. They will recognize your brand colors for the action they are being used for.

This is called the Isolation effect in psychology and suggest the brain responds better to color.