What’s Social Media
In short, what is social media
In simple terms Social Media is a website or app where people can share content. In 2019, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active social media users.
There are various social media platforms, the most popular being Facebook, YouTube, WhatsApp, WeChat, Instagram and Tik Tok. Each platform is unique in the way it shares information. Some platforms are better at sharing content via images or videos such as Instagram and/or Tik Tok, whereas others are better at sharing short messages like twitter. If you’re a small business, it is crucial to create a social media strategy that fits your business.
Power of social media in small businesses
3 reasons way social media is so important for small businesses
Social media builds trust with your followers
Builds connection and community
Drives traffic to specific time-sensitive offers and site